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    Telecom

    Tata docomo creative

    TATA DOCOMO CREATIVE

    Overview - Tata docomo creative

    Be Consistent.

    Tata Docomo was an Indian cellular network operator, a fully owned subsidiary of Tata Teleservices. As of July 2019, all the consumer mobile businesses of Tata Docomo, Tata Teleservices (TTSL) and Tata Teleservices Maharashtra Limited (TTML) were merged with Bharti Airtel.

    Product Offering:

    Tata Docomo offered a seamless experience with High-Speed broadband with HD Video streaming like never before. Customers can avail this at a very economical yearly rentals.

    Our Objective:

    Consistency is what we focused and had built a campaign around it which seemed to be a powerful enabler of the customer-centric experience. We created Geofencing campaign with greater differentiation across Delhi NCR, to increase brand appeal and drive prospective audience growth by showcasing superior customised customer experience across all relevant touchpoints of the customer journey, thus foreseeing the driving differentiation and commercial growth. This Campaign was enriched with Human Mobility data insights while analysing footfall traffic using premium Ad Network inventory.

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