Marketing that moves with your customers. Rethink Your Marketing Potential by Using Location-Based Geofencing Services.

What is Geofencing?

Geofencing is a technique used to target potential customers using their mobile devices by establishing virtual borders around a location. By creating a virtual “fence” around a certain area, companies may deliver offers and tailored advertisements to those inside the fence.

The data attributes are identified when a person enters or exits a certain geofenced area with the aid of our proprietary technology. Being available to the market gives it the advantage for more focused, targeted advertising.

How does Geofencing work?

Our Proprietary algorithm helps to identify the data attributes when someone enters or leaves that particular geofenced location. With Historical Data, geocoding APIs, search Intelligence (autocomplete, address, places, search patterns), location DNA’s (distance, matrix, route optimization, directions). Search by category and chains across our points-of-interest (POI) dataset covering millions of pointers for a certain demographic.  Being at the disposal of the marketplace, it provides the edge for more precise targeted marketing.

This location-based hyper-local advertising technology enables marketers to customize audiences through data attribution patterns with precision. The drive to built this technology is to address common marketing concerns. Through the use of unstrutured data that is solved with the cutting edge Data Analytics and Analysing the target audience with precision, the performance is unmatched.

Harness advertising Campaigns using Geofencing:

–           Mobile Programmatic Advertising (Deliver mobile ads with a purpose using our robust targeting and our in-app and web inventory.)

–           Addressable Advertising Solutions (Target relevant audiences with unmatched-level precision—reaching locations nationwide through Adz Network addressable advertising solutions.)

–           CTV (Combine TV’s , OTT reach and engagement with digital’s targeting to maximize your relevance to global audiences through Adz Network Proprietary Solution.)

–           Smart Video Advertising – (Leverage video ads to engage users through short-form video campaigns across millions of websites and mobile inventory as well as intelligent Telecom Inventory to identify a Wi-Fi or network-based users.)

–           Geofenced Display & Native Advertising (Connect with prospective and current customers using audience-first advertising strategies tailored for intent-driven targeting. Enhance performance with highly relevant, content-integrated ads that can be less intrusive and more engaging.

–           Direct to Consumers – DTC Deliver mobile ads with a purpose using our robust targeting and our in-app and web inventory.

 So, who can use Geofencing Marketing ??

Adz Network’s Geofencing platform can target any location, including residential areas, Commercial Places, and even neighbourhoods or any Point of Interests. The possibilities are endless.

For example, if a business sells car parts, we could geofence a garage or car dealership. This would allow them to target people already interested in car repairs or maintenance.

Auto dealers

Auto dealers also benefit from geotargeting campaigns, particularly geo-conquesting, that can reach their competitors’ customers. Their large retail footprint, high-value price tag and purchase cycle cause marketers to work hard to reach car shoppers during their final phase of visiting auto dealers.

Retail & Fashion: This includes any and all retail locations, food and dining establishments, grocery stores. Real Estate, Automobiles, Education, Banking & Finance, FMCG, Travel & Leisure, Healthcare, Ecommerce, Health & Wellness, Government & Public Services, Events & Medias, Tourism, SME’s , B2C, B2B2C and the list goes on.