Hyundai

Overview - Hyundai Gujarat

Innovating the travel experience remains one of the major focuses of Hyundai for its customers. Especially during one of the world-famous pious occasion of the Rath Jatra, also referred to as Rath Yatra or Chariot festival. We created a digital campaign combining Geofencing technology and real-time location intelligence with interactive vehicle models to create a story. This Road Tales uses a custom festive theme showcasing the vehicle stories reacting to the environment and keeping all the dealerships of Hyundai Gujarat with an outstanding prospective list of potential buyers.