Connect
Overview - Connect
Ghar-Ghar Broadband.
Connect Broadband, (QUADRANT TELEVENTURES Limited: Formerly known as HFCL Infotel Limited) is the most admired fixed-line telecommunication and infotainment service brand across North India focusing on Innovation and Excellence.
Product Offering:
The Theme “Ghar-Ghar Broadband” (Every House should have an Internet Broadband) is aimed at promoting unlimited Triple play services mainly: Voice, Video, and Data. With the right focus of Connect broadband solutions in place, the business had the potential to become the monopoly, retaining nearly 79% of potential customers.
Objective:
The major intent was to cover entirely the Punjab Circle using new modes of customer communication via Geo-fencing niche targeting. A multichannel Geofencing Campaign was initiated that delivers a unique end-to-end proposition, infusing cutting-edge customer experience of location-based advertisement and market-leading advanced analytics with insights. The Engagement campaign of this fixed-line omnichannel infotainment service platform proved to be an extremely successful drive raising key business awareness prospects which performed at an individual consumer level, across all online channels, ultimately turning opportunities into commercial business improvement.