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Overview - Du
Rebounding Video Streaming with DU
Du formerly known as Emirates Integrated Telecommunications Company (Arabic: شركة الإمارات للاتصالات المتكاملة), , is one of the major telecom operators in the United Arab Emirates. This operator provides varied services unlike fixed line, mobile carrier services, internet, and digital television facilities across the Emirates.
Product Offering:
Looking for new videos online? Get your personalized commendations to perfectly match your flavor. With DU, all your videos are readily available without using your data plan at your fingertips. DU offers your tailored selection of FREE Video content that you love, right on your phone with any buffering or delays. All you need to do is to subscribe and know more.
Objective:
There has never been a better time to be a connoisseur of video. Surprisingly, people retract from the abundance of choice which was not so abundant in the Emirates market. Du Telecom offered HD videos by genre from the library of FREE videos. Our Campaign was focused on creating awareness among the competitors and Individuals who consume low data on Mobile Telephony and enticing them to use the mobile application. Hyperlocal Geofencing Campaigns were designed on the major pockets of the Emirate Demography to tap into the prospective audience. The proliferation of campaigns across the digital media landscape was growing at a breakneck pace which focused majorly on keywords based on Poor Internet Connectivity, Video Buffering, Mobile Data, and Free video Streaming.
Services
