Leisure & Travel
EaseMyTrip
Overview - EaseMyTrip
A Paradigm Shift in Measurement Research
EASEMYTRIP
Offerings:
Recalibrating the research tactics in tandem with a balanced marketing strategy
Our Objective:
The world has evolved at an unprecedented pace and this evolution is not going to slow down anytime soon. Online travel aggregators have been around for a while now, however, as seen above, there is an impact of the technology in the way they operate, and their users are interacting with their sites. As a result, we are seeing that the travel search experience is more widely democratized and inclusive. We acted as a catalyst for marketing research and to identify the world around them so that we can take marketing analytics define a more sustainable future for the business Ecosystem
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